The paradox of insular language
1 year ago
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or contact us at expert@mardenkane.com.
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Listening to the President speak about jobs, housing, and the idea that it is all going to be all right made me think about what my Dad said to me as a kid. “A dollar saved is a dollar earned.” Of course I was 10 years old but the theme is still relevant, personal accountability has to be the place to start. OK we’re starting to see personal accountability, unfortunately out of absolute necessity. As promotion marketers this is our chance to help make it all right. We’re quite sure there will be a resurgence of coupons but this time using better technology like mobile devices. Will this economic challenge be the catalyst to finally use the “3rd screen” and crack the case on delivering mobile coupons with precision?
ReplyDeleteBut, what about the longer term? Consumers trained to buy only on deal will need to be weaned off of coupons, rebates and free goods. The strategy needs to become more balanced between discounting and aspirational programs. Sweepstakes and instant win games with “feel good” prizes will reinforce renewed confidence in the economy. We as promotion marketers will see this through together with those consumers and brands we serve.
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