You've twittered and someone cares about your brand, now what?

Great news, you've broken the ice with reciprocal tweets. Here is the OMG moment when you are speaking not to the autonomous masses but to a real person expecting to hear, and maybe see something of interest. If you are tempted to use the line "do you come here often" we can suggest the following alternative ideas and coaching tips.

Http://www.imediaconnection.com/content/22181.asp

On the tactical front we are seeing success using sweepstakes, contests, and instant win devices to build Facebook fan groups, spread viral content and most recently distribute coupons. Now that we have made eye contact with users we're learning how to insert these devices into the conversation without disrupting it over the long term. It is a channel specific promotion strategy that compliments the way social media is consumed.