From PROMO Magazine:
The paradox of insular language
2 years ago
Wednesday, February 25, 2009
Monday, February 23, 2009
Promotion marketing agency Marden-Kane celebrates 50 Year Anniversary.
PRESS RELEASE
New York, NY (PRWEB) February 23, 2009 -- Marden-Kane, Inc., a breakthrough promotion marketing agency is celebrating their 50 year anniversary in a year long celebration. Marden Kane is synonymous with the creative development and implementation of all forms of promotional games of chance including sweepstakes, contests, and instant win games. It has won industry recognition and has received multiple awards from the Promotion Marketing Association (PMA) for work done on behalf of their Fortune 2000 client roster.
To honor the milestone Marden-Kane is launching a new website www.mk50in09.com where visitors will find a wealth of information including a sampling of their work, biographies of the staff, some fun and games plus an innovative sweepstakes. Visitors will earn points by interacting with the site and can then use points to enter many different drawings for prizes. The sampling of the sweepstakes application provides an interesting and compelling way to demonstrate to clients and potential new clients how this may fit with their 2009 promotion plans.
Thursday, February 12, 2009
Wednesday, February 11, 2009
Better thinking beats bigger spending
It’s Q1 2009; budgets are freshly minted and everyone is off happily executing strategic plans created six months ago. Not likely. The current consumer malaise is spawning breakthrough approaches. They DON’T need to cost more, just work harder. Great evidence is Intuit Turbo Tax and their use of Twitter, MySpace and Facebook as platforms to run a trivia contest; www.superstatuscontest.com. It’s a brilliant way to get the DIY tax prep crowd to talk up the simplicity of Turbo Tax. Creating questions that directly re
Tuesday, December 23, 2008
Monday, December 22, 2008
iPhone Applications Even Santa Can Use
Santa has a lot of last minute stuff to "buy" after all the elves can't make everything. It helps if he shop in route!
A friend of mine was in giving me tutorial on the applications available for iphone recently. On a train ride back from the Big Apple he said check this out. He used his iphone to take a pic of his wrist watch. Then he sent the pic through an amazon app and waited.
In 5 minutes an assortment of buying choices appeared on the screen based on his input. You have to admit it is very interesting platform to deliver promotional messaging.
A friend of mine was in giving me tutorial on the applications available for iphone recently. On a train ride back from the Big Apple he said check this out. He used his iphone to take a pic of his wrist watch. Then he sent the pic through an amazon app and waited.
In 5 minutes an assortment of buying choices appeared on the screen based on his input. You have to admit it is very interesting platform to deliver promotional messaging.
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